Brand Campaigns

Hankook’s brand campaigns under the theme “Driving Emotion”, which showcases the exceptional performance of our tyres under a broad range of driving conditions.

EVolutionised for EV fitment, iON


In the era of EVs, EV tyres require a higher level of grip and traction,
so that they can support higher loads compared to other regular tyres and deliver strong initial acceleration to the road surface without any loss.
At the same time, it is an integrated product with advanced technology which bears a difficult mission to achieve low noise as the engine noise has been highly minimized.

Hankook Tire responds quickly to these changes in the mobility market, is already supplying tyres for new vehicles to leading overseas electric vehicles and continues to provide driving emotion in EVs based on technological expertise and quality competitiveness.


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