Introducing Hankook Tire CI.

Global innovation company leading a new era,
Hankook Tire

Hankook Tire which leaps forward as a technology-based innovation company
aims for a global corporate image which flexibly responds to the future changes through wide business expansion beyond the tyre.


Hankook Tire's logo is used with a combination of the slogan which is our corporate vision,
with the symbol mark that represents our tyre tread and dynamics, and the logo type that conveys our
innovativeness of an active and creative company, all of which we call it Hankook Driving Emotion.

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Regulation for space and minimum use

The space rule has its minimum space limit to be used in an optimal state at all times and
no unqualified characters or graphic elements should be used in any of this clear space.


The colours of Hankook Tire are basically Orange and Black. Spot colour is the default one in printing, 
however, if no spot colour is available, CMYK of the Process Colour can be replaced.

HK Orange

Symbol mark colour

Pantone 1655 C
CMYK 0 / 70 / 100 / 0
RGB 236 / 102 / 8


Logo type colour

Pantone Black C
CMYK 0 / 0 / 0 / 100
RGB 0 / 0 / 0

HK Gray 1

Slogan colour

Pantone Coolgray 7c
CMYK 0 / 0 / 0 / 50
RGB 154 / 155 / 156

Logo Colour Combination (Slogan is White on Black background)

Symbol Mark
: HK Orange
: Black
: HK Gray 1
Symbol Mark
: HK Orange
Logotype & Slogan
: White

Logo Black and White Combination (Use the following rule in Black & White printing)

Background : White
Logo : Black
Background : Black
Logo : White


It is