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Welcome to the Hankook press room, where you can access the latest news on Hankook and our industry.
Date 02/27/2018 Hits17,188

Category Product

Hankook Tire Launches 2018 Design Innovation Project

BRAMPTON, ON, January 24, 2018 – Hankook Tire has announced the launch of its 2018 Design Innovation Project, this year in collaboration with the UK’s esteemed Royal College of Art. Held every two years, the project realizes the infinite possibilities of a tire through the development of creative and realistic alternatives to driving.

The theme for 2018 will be ‘Extending Future Life Beyond Mobility’ and will center around the interconnected nature of humans and technology. It is projected that, in 2035, human life will be highly connected to systems with advanced technology such as artificial intelligence and robotics. In the future, mobility will progress beyond simply transporting people from place to place and will extend to providing new experiences and values to the traditional mobility environment. With that in mind, participants will propose a whole new experience and be tasked with developing a new concept tire that utilizes autonomous driving technology.

Taking place from January to March, the 2018 Design Innovation Project will welcome more than 10 students majoring in vehicle design to participate. Each participant will be required to present a 3D model of a future tire, including tire, wheel and exterior design. Select entrants will be nominated to have their models animated and manufactured as life-size mock-ups which will be on display at an awards ceremony in September.

Since 2012, the Design Innovation project has showcased Hankook Tire’s commitment to its innovative vision of the future of driving. In the past, Hankook Tire has twice collaborated with the University of Cincinnati for The Innovation Project – first in its inaugural year with a focus on ‘The Way to the Future’ and again in 2016 with the theme ‘Connect to the Connected World’ which saw applicants focus on smart mobility for the mega city of the future. In between those collaborations, the 2014 Design Innovation Project was held in association with the University of Design, Engineering and Business in Pforzheim, Germany and hinged on ‘A Great Challenge for a Great Change.’


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