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Hankook to newly sponsor the Nürburgring Endurance Series
- Enhancing premium brand value through sponsorship of the long-standing endurance race of Germany
Seoul, Korea, Mar 26, 2020 – Leading global tire maker Hankook Tire will sponsor Germany’s Nürburgring Endurance Series, one of the largest motorsport championships in the world.
The Nürburgring Endurance Series is Germany’s most representative motorsports championship with more than 40 years of history, and it is a competition where the performance and endurance of racing cars as well as the ability of drivers are tested.
Through an official sponsorship to a world-class motorsports championship where all eyes of the global auto industry and fans are focused on, Hankook Tire will display its logo on the cars, grandstands, in the pit lane, the paddock, and along the side of the track. Through such a display, Hankook plans to be able to imprint Hankook Tire's premium brand value on motor sports fans around the world.
Over the course of the Nürburgring Endurance Series, 950 drivers from 40 countries will take their place in the cockpit of GT3 racers including the Audi R8, BMW M6 GT3, Mercedes-AMG GT3 and Porsche 911 GT3 R.
The Nürburgring racetrack, where the races will be held, is infamous for its difficulty, 25km-long with 73 courses and the total elevation change at 300 meters. The circuit is referred to as the “Green Hell” for its harsh conditions to both the racing cars and the drivers.
As a global top tier tire company, Hankook Tire has been supplying racing tires or sponsoring participating teams and displaying world-class technology in various global motorsports such as ‘DTM’, ‘F3 Americas’, ‘Formula Renault Eurocup’, and ‘24H Series’. Moreover, Hankook Tire is spearheading the development of the motorsports culture, becoming the first Korean auto industry company to specially produce motorsports trailers, a strategic meeting and resting area for the sponsored teams.