Brand Campaigns
Hankook Tire’s brand campaigns under the theme of “Driving Emotion” showcase the exceptional performance of our tires under a broad range of driving conditions
EVolutionized for EV fitment, iON
In the era of EVs, EV tires require a higher level of grip and traction,
so that they can support higher loads compared to other regular tires and deliver strong initial acceleration to the road surface without any loss.
At the same time, it is an integrated product with advanced technology which bears a difficult mission to achieve low noise as the engine noise has been highly minimized.
Hankook Tire responds quickly to these changes in the mobility market, is already supplying tires for new vehicles to leading overseas electric vehicles, and continues to provide driving emotion in EVs based on technological expertise and quality competitiveness.
