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Brand Campaigns

Hankook Tire’s brand campaigns under the theme of “Driving Emotion” showcase the exceptional performance of our tires under a broad range of driving conditions.

Hankook Tire’s brand campaigns under the theme of “Driving Emotion” showcase the exceptional performance of our tires under a broad range of driving conditions.

Hankook Tire, the only tire proven by the top automobile brands in the world, it’s performance that’s proven by the best.

What determines the world’s best tire?
 
Is it how it delivers high-speed driving confidence, unrivaled ride comfort, or supreme driving performance on different types of roads?
 
These are great ways to see if the tire lives up to the world’s best title. Yet, we at Hankook Tire have a more compelling reason and it begins with three of the top names in the industry, AUDI, BMW, MERCEDES-BENZ and the most extreme racing event in the world, the DTM(Deutsche Tourenwagen-Masters).
 
Fitted on three of the world’s best cars, Hankook Tire is the only tire chosen as the official supplier to the DTM.
 
For these cars perform at their best, these fierce machines need a tire that’s proven and trusted in order to deliver the performance they need.
 
From the prestigious race tracks in Germany to the scenic Chinese drive, Hankook Tire has been proven by the best, and is the first choice for globally proven confidence, drivability & safety. This is what makes Hankook Tire the best in the business worldwide.

 

‘Hankook Tire - recognized worldwide as the best tire.’

Technology makes the best, and the best establishes trust.

Hankook Tire believes the best tire is the tire that gives the driver the perfect driving experience. This kind of tire must be trusted to provide safe driving even in rough road conditions. Hankook Tire’s “Globally Proven” campaign concentrates on this. 

There is nothing stronger than trust gained through experience, and the impeccable driving experience and safety that American and European drivers enjoy proves that Hankook Tire is the best. The image of a runner who launches into a sprint with complete control or a swimmer who glides through the water with perfect efficiency are great analogies of the safety and control that Hankook Tire offers in any environment. 

The best tire, the tire recognized worldwide for its superior driving performance and safety, is Hankook Tire.


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