Introducing Hankook Tire CI.
Global innovation company leading a new era,
Hankook Tire which leaps forward as a technology-based innovation company
aims for a global corporate image which flexibly responds to the future changes through wide business expansion beyond the tire.
Hankook Tire's logo is used with a combination of the slogan which is our corporate vision,
with the symbol mark that represents our tire tread and dynamics, and the logo type that conveys our
innovativeness of an active and creative company, all of which we call it Hankook Driving Emotion.
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Regulation for space and minimum use
The space rule has its minimum space limit to be used in an optimal state at all times and
no unqualified characters or graphic elements should be used in any of this clear space.
The colors of Hankook Tire are basically Orange and Black. Spot color is the default one in printing,
however, if no spot color is available, CMYK of the Process Color can be replaced.
Symbol mark color
Pantone 1655 C
CMYK 0 / 70 / 100 / 0
RGB 236 / 102 / 8
Logo type color
Pantone Black C
CMYK 0 / 0 / 0 / 100
RGB 0 / 0 / 0
HK Gray 1
Pantone Coolgray 7c
CMYK 0 / 0 / 0 / 50
RGB 154 / 155 / 156
Logo Color Combination (Slogan is White on Black background)
: HK Orange
: HK Gray 1
: HK Orange
Logo Black and White Combination (Use the following rule in Black & White printing)
Logo : Black
Logo : White