Go to the body

Home About Hankook Tire Media Center Press Room

Media Center

Welcome to the Hankook Tire press room, where you can access the latest news on Hankook Tire and our industry.

Welcome to the Hankook Tire press room, where you can access the latest news on Hankook Tire and our industry.
Date04/23/2009 Hits29,163


Hankook Tire Continues to Expand VW OE Fitments

 Hankook Tire Continues to Expand VW OE Fitments

- Hankook Tire fitments to VW’s New Beetle, Jetta, and Jetta Sportwagen to be sold in the U.S. and Canadian markets
- Hankook Optimo H725 ideal fit to VW as all-season performer utilizing “Kontrol Technology”

SEOUL, KOREA April 16th, 2009 - Hankook Tire is set to supply Volkswagen’s New Beetle, Jetta & Jetta SportWagen with Optimo H725A tires, manufactured at the OEM Puebla’s, Mexico plant, beginning March 2009. While Hankook has fitments on Volkswagen cars in other global markets, this development represents an exciting increase in VW fitments on Volkswagens to be sold in Canada and the US, where Jetta is the highest selling VW vehicle.

Hankook Tire’s Optimo products are widely recognized by OEMs and replacement tire dealers as high quality touring performance tires that sell at a competitive price. The Optimo tire line is an ideal fit for VW and its exports to the U.S. and Canadian markets because of their capability to perform as an all-season radial.

This expansion of tire fitments with Volkswagen into the U.S. and Canada represents a significant time for the future growth of Hankook Tire. “We are extremely excited to supply the Optimo H725A for Volkswagen new Beetle, Jetta and Jetta SportWagen exports to the U.S. and Canadian markets,” said Chief Executive Officer, Mr. Seung Hwa Suh. “After working closely with Volkswagen as an OE supplier in other world markets, we have created excellent relationships, and we look forward to earning even more fitments on VW vehicles to be sold in the U.S. and Canada.”

Drivers will benefit from the tire’s low road noise, which is achieved through advancements in pattern arrangement and computer optimization. For the Optimo H725A in particular, Hankook Tire utilizes its superior ‘Kontrol Technology’ platform in order to improve upon road performance with an emphasis on vehicle handling. Mr. Suh notes that, “By leveraging our Kontrol Technology in the development of UHP products, Hankook Tire is able to tailor its products to current environmental sustainability standards, and this in turn allows Hankook Tire to deliver quality products to our consumers.”

Through Hankook Tire’s global OE involvement with important customers such as VW, Mr. Suh says “Despite the current economic climate, I believe that Hankook Tire will be able to move forward to build upon the already steady growth of our OE fitment business, which is a vital element to Hankook’s long-term growth strategy. Our unwavering commitment and efforts toward long-term investment in research and development allows Hankook to deliver high-quality, high-performance tires that capture the attention of OEMs and consumers alike.”

In addition to Volkswagen, Hankook Tire has global fitments with Ford, General Motors, Hyundai, Kia, Navistar Inc. and Chrysler.


It is