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Hankook Tire’s Innovative Boostrac Concept Tire Wins Red Dot: Luminary
- - Hankook Tire receives Red Dot: Luminary - the highest Red Dot distinction given
- - Hankook Tire again demonstrates the innovative achievements through its design excellence of high-technology, creating future-oriented driving solutions
September 25, 2015 (Seoul, Korea) – Hankook Tire today announced that the company’s Boostrac concept tire has received the prestigious Red Dot: Luminary at the Red Dot Award: Design Concept 2015. The ceremony took place at the Red Dot Design Museum in Singapore on September 25th.
Hankook Tire emerged as an award winner receiving the ‘Red Dot: Best of the Best’ followed by the Red Dot: Luminary – the highest single accolade to the best design concept of the year – among the finalists of 4,680 entries from 61 different countries. The Boostrac concept tire was highly evaluated for illustrating Hankook Tire’s leading design capabilities and innovative technology. Hankook Tire continues to contribute to advancement in driving with aspiration for innovative technology.
Collaborating with students from Pforzheim University in Germany, Hankook Tire developed three concept tires (Boostrac, Alpike, and hyBlade) as part of its Design Innovation 2014 project. The theme of last year’s Design Innovation program was ‘A Great Challenge for a Great Change’, and participants sought to develop future-oriented concept tires which would be able to perform in the extreme environments that climate change may bring about. The award-winning Boostrac has a variable tread block structure that can expand when necessary, leading to improved traction that becomes especially useful on steep inclines and in rough, desert-like conditions.
“We are honored to be recognized in this manner by one of the world’s top design awards,” said Seung Hwa Suh, Vice Chairman & CEO of Hankook Tire. He also added, “Receiving this year’s Red Dot: Luminary solidifies Hankook Tire’s commitment and determination to leading the future driving through progressive innovation and creative thinking.”
The competition presents three classes of awards, namely the “Red Dot”, “Red Dot: Best of the Best”, and the highest single accolade, the “Red Dot: Luminary”, the absolute best of the concepts entered. Long a trailblazing force in tire innovation, Hankook Tire introduced The Next Driving Lab campaign from 2013 to highlight its creative efforts and recently showcased its advanced 360-degree rotating Ball Pin Tire. In addition, the company also collaborated with the premium sole company Vibram® to develop futuristic concept tires and shoes by combining the two companies’ advanced technologies and designs.