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Hankook Tire On a Roll at iF Design Award 2016
- - Conquered iF Design Award 2016 with Hankook Tire i*cept evo2, Boostrac, Alpike, and Hankook Tire’s Visual Contents Identity
- - Received global recognition with company’s innovative design alongside leading technology
February 12th, 2016 (Seoul, Korea) – Hankook Tire today announced that its Ultra-High Performance (UHP) tire for winter season – i*cept evo2 – and its concept tires of Boostrac and Alpike have been honored with the iF Design Award 2016 in the categories of Product, Professional Concept discipline, respectively. Also, the company was awarded in Communication discipline with Visual Contents Identity.
As the company’s ultimate UHP winter tire, i*cept evo2, is highly acclaimed for its outstanding snow-handling and precision control. Designed for luxury limousines and sports cars, i*cept evo2 provides enhanced traction and braking performance on snow, slush and wet roads with asymmetric tread pattern. The pattern design is specifically designed to guarantee precision control for driving in all winter conditions. Adding to the iF design award, i*cept evo2’s performance has been recognized by diverse international awards such as Red Dot Award, etc.
Also winning in the Professional Concept discipline, Boostrac and Alpike, are recognized for its innovative design concept, presenting new pioneering vision for future tire. Boostrac and Alpike were developed under Hankook Tire’s ‘Design Innovation 2014’ initiative in collaboration with the renowned University of Design, Engineering and Business in Pforzheim, Germany. Under the project, Boostrac and Alpike were introduced as solutions for climate changes such as desertification, heavy snow and heavy rain respectively. With its hexagonal tread blocks, Boostrac provides intensified traction performance, especially on steep, rough conditions such as desert and mountain roads. Alpike’s circumferential expansion mode is designed to provide optimal suitable for heavy snow and enhanced traction on snowy and icy roads.
Hankook Tire was also recognized for its competitiveness with classy and differentiated design awarded in Corporate Identity of Communication discipline with its Visual Contents Identity. Corporate identity of Communication discipline awards digital or print media entries to boost company’s profiling and to help build corporate image.
Seung-Hwa Suh, Vice Chairman and CEO of Hankook Tire said, “Awarded in one of the world’s top 3 design competitions, iF Design Award 2016, illustrates that Hankook Tire gained global recognition for its innovative design philosophy and competitiveness. This continues our momentum to keep the initiative in the global market.” He added “Hankook Tire will continue to put its utmost effort to be a global top-tier premium brand through technology leadership in conjunction with the corporate philosophy.”
Established in 1953, the iF Design Award has been one of the most reputable international design awards along with the Red Dot Design Award and the International Design Excellence Award (IDEA). The iF Design Award assesses entries based on various evaluation criteria including design quality, functionality, safety, visualization of intended use & intuitiveness and environmental impact. This year, 1,821 entries in the disciplines of product, communication, packaging, service, professional concepts and architecture and interior architecture have been recognized and 75 entries were honored with the coveted iF gold award. The iF design award night will take place on 26 February at BMW Welt in Munich with announcement of iF gold award.
Hankook Tire has been committed to develop innovative products adopted cutting-edge technology, and has received recognition by world’s renowned design awards including Red Dot, IDEA for design excellence. Hankook Tire takes lead in design advancement for tires through development of advanced technology for future automobile’s tire.