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Hankook Tire Magazine ‘MiU’ Wins Mercury Grand Awards
- - Received a Grand Winner for Magazines at Mercury Excellence Awards following Gold Award in last February
- - Strengthened its brand value with exquisite visualization of technology leadership in motorsports
May 18, 2016 (Seoul, Korea) – Hankook Tire announced its corporate magazine ‘MiU’ received a Grand Winner in Magazines-Design category at Mercury Excellence Awards 2015/2016, following the announcement of Gold Award in the category last February. Hankook Tire has been recognized as a premium brand equipped with cutting edge technology as well as leading motorsports culture through its high-tech lifestyle magazine MiU.
MiU has been acclaimed for its creativeness and effectiveness as a communication channel to its customers in design and contents since published in 2013. It delivers unique and interesting topics on motorsports, tech-toy, architecture, and fashion-items under the special themes and the cover page for each season. In particular, this award-winning season introduced five of global racing teams including Martini, Gulf, Scuderia Ferrari, Lotus and Hankook Tire with each team’s symbolic colors on the cover page. This season also covers Hankook Tire’s motorsports history that also includes the introduction on 24H series.
Mercury Excellence Award is one of the world’s top 3 awards, founded in 1987 with the principal purpose of advancing the art and sciences of communications in an international arena. Along with ASTRID and ARC awards, Mercury Excellence Award called as ‘Oscar Award’ in public relations. The Award is held every year hosted by global media group MerComm in New York City, USA. Marking 29th of the award this year, total 650 entries from 23 countries participated in the awards.
Seung-Hwa Suh, Vice Chairman and CEO of Hankook Tire said, “It is great privilege to receive a Grand Winner at the world’s best communication awards.” He added that “As MiU represents Hankook Tire’s design philosophy and commitment to enhance interaction with customers, Hankook Tire will continue to do best to be a top-tier brand boosting brand privilege in the global automotive industry”.