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Hankook Tire and Real Madrid today officially signed their contract of global partnership at Santiago Bernabéu stadium
Hankook Tire Worldwide President and CEO Hyun Shick Cho and Real Madrid C.F. President Florentino Pérez today officially signed their global partnership contract. Valid from July 2016 with an initial duration period of 3 seasons, the partnership unites two global players – one in the tyre industry the other in football. Adding 450 million Real Madrid fans from different global markets, the large scale partnership enables Hankook to strengthen its engagement and reach out to consumers around the world. Hankook and the 2016 UEFA Champions League winner are joined beyond their contract by a shared spirit of winning innovation in premium brand equity.
Madrid, Spain, 31st August 2016 – Today premium tyre maker Hankook officially signed the partnership with high profile club Real Madrid C.F. at the Santiago Bernabéu stadium where Hankook’s perimeter advertising shown during all home games is already visible. The initially three year (three seasons) agreement with the recent UEFA Champions League winner took effect in July 2016 and will include a range of further global marketing rights. Besides Real Madrid’s President Florentino Pérez some of these first squad players joined the ceremony where Hankook officially added the prestigious club to its premium sports marketing and sponsoring portfolio.
The agreement signifies the shared spirit of winning innovation in premium brand equity, manifested in both, Real Madrid’s dominating global football success, and Hankook Tire’s proven technological excellence and premium products. Both parties promote forward looking investments, innovative strategies and consistent efforts for customers and fans. Hankook Tire aim to increase brand recognition and expand its global footprint along with Real Madrid’s worldwide popularity.
Both parties stress the importance of shared philosophy in partnership, believing that a shared philosophy and trust are the most crucial points when a partner for a large scale sponsorship is chosen. Hankook Tire, one of the global top-tier companies in the tyre industry and Real Madrid promote the same mission; winning through innovation. The shared philosophy will enable both parties to achieve their goals. “Today, with the signage of our strategic partnership Hankook and Real Madrid take another stepping stone to enhance our reputation as premium brands” said Mr. Hyun Shick Cho, Hankook Tire’s President. He added that “as one of the world’s best football clubs and one of the global top tire tyre producers we are both empowered to reach out to the global community with our shared culture of winning innovation in respective fields”. The sponsorship agreement between Real Madrid and Hankook Tire will not be limited to the team’s home matches of the Primera División (the Spanish 1st league), but also includes Real Madrid’s Copa del Rey matches (the Spanish national soccer cup) as well as international home and away matches. Based on 450 million Real Madrid fans all over the world, Hankook will actively communicate its brand philosophy and innovative products and services through a number of promotions including diverse marketing events with the Club’s world-class players.
Hankook is already engaged as an official/premium partner and sponsor in various major international sports and motorsports activities: UEFA Europa League, BV Borussia Dortmund (German 1st league football club), Northampton Rugby Football Club (English Premiership), Lyon Olympique Universitaire Équipe Pro (French Rugby league), DTM (Deutsche Tourenwagen Masters, racing series with Audi, BMW and Mercedes-Benz), FIA Formula 3 European Championship and more.
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