Go to the body

Home About Hankook Tire Media Center Press Room

Media Center

Welcome to the Hankook Tire press room, where you can access the latest news on Hankook Tire and our industry.

Welcome to the Hankook Tire press room, where you can access the latest news on Hankook Tire and our industry.
Date11/02/2016 Hits35,149


Hankook Tire’s Laufenn Brand Continues Momentum in Global Tire Market

Hankook Tire to showcase Laufenn brand at 2016 SEMA Show, highlighting Laufenn milestones

SEMA Show, Las Vegas, NV, USA – November 1, 2016 Hankook Tire, the leading and one of the fastest growing tire companies in the world, will showcase its Laufenn brand in Booth #43081 at the SEMA Show this week in Las Vegas.

The Laufenn brand has produced strong results as it continues to grow beyond the United States to 70 countries throughout North America, Latin America, Europe, Asia and the Middle East by the end of the year. Since its launch in November 2014, the Laufenn brand has expanded to include additional sizes for its passenger and light truck tire lines and continues to exceed expectations with positive feedback from dealers globally.

The Laufenn brand offers consumers seeking value, quality and style a wide range of products to meet a variety of driving conditions. The brand represents both a symbolic and tangible proof point for Hankook Tire’s vision for growth in the global automotive market. Hankook Tire is committed to the diverse needs of drivers, and the outstanding performance and style of the Laufenn brand fills a unique space in the global tire market, aiming to strengthen Hankook Tire’s strategic globalization.

The Laufenn brand features five tire models to meet a variety of consumer needs:

  • S FIT AS – The ultra-high performance all-season ‘S FIT AS’ provides great handling and grip in apirited conditions for drivers, who want exceptional performance and comfort.
  • G FIT AS –The high performance all-season ‘G FIT AS’ provides impressive all-season ability along with long tread life.
  • X FIT HT – The all-season ‘X FIT HIT’ is specifically designed for SUV, CUV and light truck drivers who desire a comfortable and composed on road ride. Additionally, the ‘X FIT HT’ provides great handling and all-season performance.
  • X FIT AT –The all-terrain all-season ‘X FIT AT’ provides impressive performance for both on-road and off-road conditions. Designed with comfort in mind, it is the ideal tire for weekday on-road driving and weekend off-roading.
  • I FIT Ice – The winter studdable ‘I FIT Ice’ provides exceptional performance and comfort in snow and ice covered road conditions.


It is