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Hankook Tire Holds ‘Design Insight Forum’ to Cultivate the Future of Tire Design and Technology
- - Hankook Tire holds ‘Design Insight Forum’ to propose smart mobility of tire concept in the future mega cities
- - Unveils the final winning works of Design Innovation 2016 at newly opened central R&D center, Hankook Technodome
December 8, 2016 (Seoul, Korea) – Hankook Tire announced ‘Design Insight Forum’ is held at Hankook Technodome on December 8, 2016. ‘The Design Insight Forum’ is a place to cultivate future leaders and unveil ‘Best of the Best’ new cutting-edge concepts of ‘Design Innovation 2016’.
‘The Design Insight Forum’ has been held every year since 2004 under the theme of future driving environment. This year, the forum covers not only tire-centered smart mobility in the future mega cities under the theme of ‘Connect to the Connected World’, but the latest auto-tech trend regarding fast-changing automotive market and tire technology for future electric vehicle.
Design Innovation, which has been executed three times since 2012, is Hankook Tire’s sponsor program collaborates with the world’s renowned design universities’ students. This year, the program was executed in collaboration with senior industrial design students in University of Cincinnati to suggest mobility in the future mega cities in the forms of self-driving and connected cars, and car-sharing. The winning works resulted in numerous patents as well as awards at world’s leading design awards, including IDEA, IF awards and Red Dot Design Awards. Last year, Innovative Boostrac Concept Tire, which was a part of Design Innovation 2014 project, won Luminary of Red Dot Award.
A total of 34 works were submitted as the result of Design Innovation 2016. Among them the five winning works, including ‘Flexup’ moving freely even in stairs, ‘Magfloat’ driving with flexible wheel by using magnetic field, ‘Autobine’ adding the tires with expandable bus body depending on the number of passengers, ‘Shiftrac’ having powerful cornering by using skating principle, and ‘i-Play’ maximizing cornering performance, were selected to be exhibited in mock-ups and animation at Hankook Technodome.
Mr. Seung Hwa Suh, Vice Chairman and CEO of Hankook Tire said, “The Design Insight Forum to be held at Hankook Technodome is truly meaningful that one can witness fine works of young designers of the future tire innovation at the new and state-of-the art R&D center, Hankook Technodome.” He added, “Hankook Tire expects to create further synergies with the future leaders in collaboration with Hankook Tire’s technology leadership through the Design Insight Forum.”
Hankook Tire is the first tire company to win the three major international design awards for its innovative product design, following iF Design Award in February, Red Dot in March and July. The continuous recognition by world’s renowned design awards highlights Hankook Tire’s global top tier technology leadership as well as design innovation.