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Hankook Tyre UK announces headline sponsorship of 2021 BBC Top Gear EV Awards
To further cement its position as a global leader in the electric tire market, Hankook announces its sponsorship of the second annual BBC Top Gear Global Electric Vehicle Awards which celebrate the diverse and rapidly developing world of “electrification”. Hankook’s specially developed Ventus S1 evo 3 ev tires are currently original equipment on several electric vehicles.
Daventry, UK, June 11, 2021 – Global leading tire company Hankook Tire is announced as main sponsor of the 2021 BBC Top Gear Global Electric Vehicle Awards which recognize the best electric vehicles (EV) across 12 different award categories, including EV of the Year, Best Hatchback, SUV, Estate, and Hypercar. Hankook already has a close relationship with the ev market, with several leading vehicle manufacturers already equipping their electric and hybrid models with Hankook ev tires as original equipment, such as the Porsche Taycan and more to follow soon.
Hankook is also the future tire supplier and technology partner for the ABB FIA Formula E World Championship from the start of the 2022/23 season, equipping the world’s first and only all-electric street racing Formula with its revolutionary tires. Hankook will provide tires for all teams in the FIA Formula E Championship – creating bespoke compounds designed for the upcoming ‘Gen3’ cars. With a tire for both wet and dry conditions, and with Formula E’s environmental agenda in mind, these tires will offer a very low rolling resistance to increase efficiency and will deliver a long-lasting performance thanks to the bio-sourced material and sustainable rubber the tire will contain.
Hankook’s flagship ev tire, the Ventus S1 evo 3 ev, has been specifically developed for the needs of electric vehicles. It features special compounds, cutting-edge construction methods and a unique tread pattern, all with battery-powered motoring in mind. The tread pattern not only delivers the ultra-high performances of its conventional counterpart, but also dissipates soundwaves caused by vibration, to provide a more comfortable ride, as rolling noise can often be perceived as louder in electric vehicles. The tread pattern is also optimized to reduce rolling resistance in order to preserve battery power, maximizing the distance the vehicle is able to travel in one single charge.
Hankook has long been committed to sustainable and environmentally friendly business practices in connection with the assumption of social responsibility and has already firmly anchored this in its business objectives. The company was recently awarded the Platinum Award, the highest honor, of the renowned CSR rating agency EcoVadis. Furthermore, since 2016 the manufacturer has been listed continuously in the influential Dow Jones Sustainability Index World (DJSI World), being only one of three tire makers currently listed.