'Design Innovation' is a project that embodies Hankook Tire's continuous commitment to future mobility innovation, extending beyond traditional tire design. Through this initiative, the company explores and develops innovative design solutions for future tires and broader mobility concepts, envisioning their role within smart cities. With a foundation in cutting-edge technology and experiential design, Hankook Tire introduces its vision for the future through this forward-thinking project.
As a powerful global tire brand, Hankook Tire is leading the charge in a ‘valuable journey toward the future.’ With over 80 years of experience, the company launched the world's first electric vehicle-only tire brand, 'iON', securing a leading position in the global mobility market. This achievement is the result of solidifying global competitiveness in preparation for the era of electrification. ‘Design Innovation’ is further step and key initiative that realizes the vision pursued by Hankook Tire.
Design innovation, Creating ‘Future Mobility Vision’