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Home Sustainability Focus Areas Corporate Philanthropic Activities Overview

Corporate Philanthropic Activities

The true value of a corporation becomes significant when it coexists with society, and we return the value created through our business activities back to society to fulfill our role and responsibility as a corporate citizen.

The true value of a corporation becomes significant when it coexists with society, and we return the value created through our business activities back to society to fulfill our role and responsibility as a corporate citizen.

1. Three major mobility projects(car donation, tire donation, and Tuieum bus)

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(1) Project content

We have continuosly implemented CSR projects such as car donation, tire donation, and Tuieum bus. The car donation project is a project that helps smooth provision of social welfare service to vulnerable calss by donating compact cars to small social welfare organizations which have difficulty in purchasing vehicles. The tire donation project helps social welfare organizations provide services in a safe transportation environment by reducing the risk caused by deteriorated tires on vehicles. The Tuieum bus project provides users and residents of social welfare organizations that have mobility problems with the opportunity to experience culture, history, ecology, education, and so on. Beneficiary companies who have experienced our products and recognize their excellence later become loyal customers who make purchases, while the maintenance & repair services provided by the car donation and tire donation projects, along with the use of local bus companies, contribute to the revitalization of regional economies.

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(2) Performance

     1) Performance in 2019

        ① Number of cars donated : 50

        ② Number of tires donated : 2,412

        ③ Number of Tuieum buses supported : 564

     2) Cumulative performance

        ① Number of cars donated : 497('08~'19)

        ② Number of tires donated : 21,264('10~'19)

        ③ Number of Tuieum buses supported :
            3,483('12~'19)

2. Endangered Species Protection Project in Daejeon

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(1) Project content

We have a reponsibility to make efforts to preserve local biodiversity around Daejeon, as it has a tire production factory in the city. We signed an MOU with six organizations, including the Geum River Basin Environmental Office, to execute a three-year project, starting in 2018, to save endangered species in Daejeon. In 2019, the company initiated a one-year project in earnest. Our major activities were the released 1,500 black shinners, Daejeon's flagship species of fish, and the creation of a habitat for 2,000 abeliophyllum distichum, a flower species indigenous to the Korean Peninsula, around Norubeol. We performed monitoring activity, provided Daejeon citizens with education, and created an ecological playground with Citizens' Association for Ecological Preservation in Daejeon and Chungnam and the Daejeon Environmental Movement Association. We will make efforts to become a representative company in the area of environmental preservation in the Daejeon region by successfully completing this three-year project.

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(2) Performance

     1) Performance in 2019

        ① Number of Black Shinners released : 1,500

        ② Number of abeliophyllum distichum : 2,000

3. 'Road Safety for Children' Project

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(1) Project content

Korea has the highest death rate traffic accidents, 3.1 out of 100,000, for children aged 14 or below among 28 out of the 30 OECD member countries.
Out of the need to create a better traffic culture and urban environment for future generations to create sustainable cities, we have carried out a child transportation safety campaign since 2013. Referring to statistics on where traffic accidents involving children occur most frequently and what areas receive the most education & welfare investment, we carried out the campaign at four elementary schools in Seoul and Gyeonggi-do in 2019.
Elementary school students created child transportation safety maps under the direction of their teachers after learning about transportation risk factors around school-routes. Based on the maps, a total of 45 improvements to transportation safety facilities were suggested to public offices. Along with this, 'LED transparent umbrellas' designed to prevent rain-related traffic accidents were distributed to elementary school in school zones where three or more traffic accidents or a mortality accident had occurred. We calculates the social costs related to traffic accidents around schools before and after the implementation of the child transportation safety campaign and is making efforts to increase the inpact of social value creation through te campaign.

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(2) Performance

     1) Performance in 2019

        ① Number of students participating in the campaign

            : 508

        ② Number of requests to improve traffic safety

            facilities : 45

        ③ Number of LED bubble umbrellas : 2,500

     2) Cumulative performance

        ① Number of students participating in the campaign:

            3,617('13~'19)

        ② Number of requests to improve traffic safety

            facilities : 189('13~'19)


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