Official partner of the UEFA Europa League
Hankook’s Driving Emotion in European football
We are extending our passion for Driving Emotion and sport continuously. This is why we are supporting the UEFA Europa League together with millions of football fans all over the world.
Hankook has been an official sponsor of the UEFA Europa League since 2012. Sportiness, dynamism and emotionality are the hallmarks of this partnership, which marks a further milestone in Hankook’s marketing strategy. Our commitment to premium European football will raise brand awareness in Europe, one of the company’s major sales regions.
Hankook benefits from comprehensive brand presence, such as perimeter advertising in the stadiums and on the backdrops. These can be seen during interviews with the players and at the official UEFA press conferences. The Europa League is watched live in the stadiums and on TV by millions of people in Europe and around the world.
The UEFA Europa League
The UEFA Europa League is the largest cup competition for club teams in Europe and was known as the UEFA Cup until the 2008/09 season. There are currently 215 clubs across Europe for the current 2018/19 season. The talented players from each team are competing against each other, watched by excited and enthusiastic fans from all over the world.
Hankook Tire Back Stadium Tour
As a sponsor of the UEFA Europa League, Hankook offers an unforgettable behind-the-scenes experience and unique competition to all fans. We regularly give users of our social media channels the chance to win a Hankook Back Stadium Tour.
The lucky winners get to access all areas otherwise closed to the public, such as the press area and the technical hub. Another highlight is being able to watch the players warm up directly from the side lines. The Back Stadium Tour is rounded off by a VIP ticket from Hankook.
Centre Circle Carrier programme
With the Centre Circle Carrier programme, Hankook is literally putting young football fans at the centre of the action of a UEFA Europa League match. They become part of the opening ceremony and are given the opportunity to carry the centre circle banner. By giving young people who have lost loved ones in a car accident a special chance to become a Centre Circle Carrier, Hankook is striving to draw attention to the subject of driver safety and how this is of the utmost importance to Hankook Tire.