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Press Room

Welcome to the Hankook press room, where you can access the latest news on Hankook and our industry.

Welcome to the Hankook press room, where you can access the latest news on Hankook and our industry.
Date11/25/2015 Hits8,964

CategoryCorporate

Hankook Tire is the Exclusive Tire Partner to Mercedes-Benz Stars&Cars Event

Hankook Tire is the Official Main Sponsor and Exclusive Tire
Partner of the Mercedes-Benz "Stars & Cars" event

  • Hankook Tire will become the exclusive tire partner and official main sponsor of the "Stars & Cars 2015" hosted by Mercedes-Benz celebrating the most successful motorsports throughout this year
  • The event will take place on 12th December for the first time in the Mercedes-Benz Arena in Stuttgart

November 25, 2015 (Seoul, Korea) – Premium tire company Hankook Tire is the official main sponsor of the upcoming "Stars & Cars" event, the already traditional season windup of Mercedes-Benz motorsports. On 12th December, the complete driver line-up including all the champions and 45,000 visitors will be expected in the Mercedes-Benz Arena in Stuttgart. In addition to Formula 1 drivers Nico Rosberg and three-time world champion Lewis Hamilton, DTM champion Pascal Wehrlein and FIA F3 European champion Felix Rosenquist will also be amongst the guests, both of whom were able to win titles driving on Hankook Tire’s racing tires in the past season.

"As the original equipment provider for various Mercedes-Benz cars, SUVs and trucks, we have been a global partner with Daimler AG for a while," Ho-Youl Pae, Hankook Tire's Head of Europe, explained. "We have also been working together very successfully with Mercedes-Benz motorsports for a long time in international motorsports such as formula, touring and GT racing. Now to be selected as the exclusive tire partner and main sponsor for Stars & Cars 2015 is a great honor for us."

This year the event will take a new, spectacular course. On a race track set up inside the Mercedes-Benz Arena, which is otherwise used for football, the motorsport professionals will give themselves and the public some real racing action inside the stadium. In a total of 15 races, the "who is who" of international racing will launch themselves from the start line. With the two Formula 1 and eight DTM drivers, ten drivers are already set. Fans can nominate their favorites for the other six of a total of 16 available starting spots at the mercedes.me/starsandcars website by 27th November 2015. The final race of the two fastest drivers for the "Stars & Cars Champion 2015" award will be held on Saturday evening in style in identical Mercedes-Benz SLS AMG GT3 racing cars, all on Hankook Tire’s products.

Like on the many racing weekends of the year, the striking motorsports truck from Hankook Competition, the tire company's motorsports offshoot, will also take its place in the driver's paddock at "Stars & Cars 2015" at the Mercedes-Benz Arena in Stuttgart. Spectators can watch live how the tires of the racing vehicles are mounted and get information about the exhibited Hankook Tire’s performance products for road cars. The German TV station Sport1 among others will broadcast the event live from 17:00 until 20:00 h. In addition to the race, spectators can also look forward to a fringe program with live music performances by well-known artists like Marlon Roudette, Culcha Candela, Cro or DJ Larry van Housen.

There will also be various show races, including a race between Formula 1 legends Mika Häkkinen and David Coulthard who will compete against each other on the spectacular Mercedes-Benz G 63 AMG 6x6 off-road trucks. Hankook Tire will also be raffling off two pairs of VIP tickets for the “Stars & Cars” event in Stuttgart including overnight accommodation at the Essen Motor Show, Europe's largest annual performance show for tuning, motorsports, production sports vehicles and classic cars from 27/11 - 06/12/2015, at its booth in Hall 10, Stand F100. Additional opportunities to win admission tickets to the event can be found at https://www.hankook-promotion.de/ and at www.facebook.com/hankookreifen.

 

Stars & Cars, Mercedes-Benz Arena Stuttgart, Germany, Saturday December 12, 2015:
14:00 The program begins all around the Mercedes-Benz Arena including "Meet the Drivers"
15:00 Entry into the Mercedes-Benz Arena
16:30 Show start
20:15 Show end

TV live broadcast: sport1, December 12, 2015, 17:00 - 20:00 h
Live Stream: mercedes.me/starsandcars
Tickets: https://starsandcars.mercedes.me/de/startseite

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About Hankook Tire Co., Ltd.
Hankook Tire (Vice Chairman & CEO: Seung-Hwa Suh) is one of the Top 5 companies in the mass production of tires. Hankook Tire is dedicated to lead the industry in innovation with its proven technological excellence. It offers award-winning products through five R&D centers and seven production facilities around the world and constantly invests in expanding its core capabilities bringing consumers the utmost driving satisfaction. Hankook Tire produces superior quality, high performance radial tires for passenger cars, 4x4s, SUVs, light trucks, campers, trucks, buses and motorsport vehicles. Hankook Tire currently employs approximately 22,000 people around the world, and its products are available worldwide in over 180 countries.

For more information, visit Hankook Tire’s global website at www.hankooktire.com/global.

 

Contact Point:

Corporate Communications Europe/CIS, Hankook Tire Europe GmbH

Name

Phone

Email

Felix Kinzer / Director

+49 (0) 6102 8149-170

f.kinzer@hankookreifen.de

Susanne Baun / PR Manager

+49 (0) 6102 8149-172

s.baun@hankookreifen.de

Anna Magdalena Pasternak / PR Manager

+49 (0) 6102 8149-173

a.pasternak@hankookreifen.de

Larissa Büsch / Public Relations

+49 (0) 6102 8149-171

l.buesch@hankookreifen.de

Sabine Spenkuch / Public Relations

+49 (0) 6102 8149-174

s.spenkuch@hankookreifen.de


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