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Welcome to the Hankook press room, where you can access the latest news on Hankook and our industry.
Date01/25/2016 Hits20,919

CategoryCorporate

Hankook Tire’s Design Innovation in Collaboration with Vibram® Spotlighted at ISPO Munich

Hankook Tire’s Design Innovation in Collaboration with Vibram® Spotlighted at ISPO Munich

January 25, 2016 (Seoul, Korea) – Hankook Tire in strategic partnership with Vibram®, the premium outsole company, will again be exhibiting its futuristic concept tires and shoes at the ISPO Munich 2016 in Germany that takes place from 24-27 January.

Hankook Tire exhibits at the international main exhibition for sport business, its two off-road concept tires, the DynaMIX and DynaSYNC, which applies Vibram®’s hyper-functional outsole design. The strategic combination of design and technological know-how of the two companies has created innovative concepts in cross-industry collaboration. The two companies’ significant technological strengths and authentic styles, the collaboration has pushed the boundaries of performance in both industries.

DynaMIX was made using two of the most important technologies praised by Vibram®: the first, expressed through the iconic Vibram® carrarmato design, ensures traction on rough terrains; the second is the Vibram® 3D Cocoon, a nylon fiber molded in the tread that protects tires distributing the point of impact on a wider surface. DynaSYNC was achieved by applying the design of geometric multi-directional lugs – already used on Vibram FiveFingers® - that offer greater stability, traction and flexibility.

Vibram®‘s DynaSTRYKE BKL and DynaTREK represent the two new Vibram® shoes paired with the DynaMIX and DynaSYNC concept tires, respectively, as sister products. "Sharing technology" behind the collaboration, the famous toe-shoe offers itself to the public in an unprecedented and original version, preserving its recognizable structure and yet with a further futuristic twist.

The concept design products were first presented on the occasion of the International Motor Show (IAA) in Frankfurt, 2015. This time at ISPO Munich 2016, where over 80,000 visitors from 110 countries attend, Hankook Tire puts on view further to the leading international platform for the sport business elite.

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About Hankook Tire Co., Ltd.

Hankook Tire (Vice Chairman & CEO: Seung-Hwa Suh) is one of the world’s top five companies in the mass production of tires. The company is dedicated to leading the industry in innovation with its proven technological excellence. It offers award-winning products through five R&D centers and seven production facilities around the world. It is also committed to actively investing in the expansion of its core capabilities, allowing the company to deliver consumers the utmost in driving satisfaction. Hankook Tire produces superior quality, high performance radial tires for passenger cars, 4x4s, SUVs, light trucks, campers, trucks, buses and motorsport vehicles. It currently employs approximately 22,000 people around the world, and its products are available in over 180 countries.

For more information, visit Hankook Tire’s global website at www.hankooktire.com/global.

Contact Point:

Corporate Communications Team, Hankook Tire Co., Ltd.

Name

Phone

E-mail

You Min Lee / Manager

+82-2-2222-1358

umin.lee@hankooktire.com

Synergy Hill+Knowlton Strategies (PR Agency in Korea)

Name

Phone

E-mail

Miran Yeon / Group Account Director

+82-2-2287-0942

miran.yeon@hkstrategies.com

Lauren Lee / Account Manager

+82-2-2287-0939

lauren.lee@hkstrategies.com

Erin Kim / Senior Consultant

+82-2-2287-0913

erin.kim@hkstrategies.com


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