Privacy Policy

Last Updated: July 1, 2020


This Privacy Policy describes how Hankook Tire America Corp. treats personal information we collect from or about you where this Privacy Policy is posted or referenced. This Privacy Policy does not apply to other Hankook entities or on sites that contain a different Privacy Policy. This Privacy Policy is not a contract and does not create any legal rights or obligations.


We collect and use personal information from and about you

Hankook Tire America (and the vendors and other parties we hire to perform business functions on our behalf) may collect, receive, and develop several categories of personal information:


We collect Contact Information. We may collect your name, email address, social media handles, mailing address, and phone number.


We collect Purchase and Preference Information: We collect information about your purchases and your preferences.


We collect Internet and Network Activity Information: If you use our website, we may collect information about the browser you are using or your IP address. We might also collect device identifiers. We might look at what site you came from, or what site you visit when you leave us. We may collect page interaction information (such as what areas of the websites you visit and for how long, what search terms you enter, and what products or content you view and click on), and methods used to browse away from the page. If you use our mobile apps, we may also look at how often you use the app and where you downloaded it.


We collect Location Information: We may automatically collect your GPS location, such as when you access our mobile apps or the mobile version of our websites. We also collect information about your general location, using your zip code or postcode and IP address.


We collect Employment-Related Information. When you apply for a job, we collect information you submit as part of your application and resume. This might include your work experience and previous employment, your education, the URL to your personal or professional websites, your workplace skill sets and certifications, whether you need a visa to work in the United States, and/or salary expectations.


We may collect and develop Inferences: Using the other pieces of personal information collected about you, we may draw inferences about you, reflecting what we believe to be your preferences, characteristics, predispositions, and attitudes.


We use personal information as described here

We use information for marketing purposes. For example, we might use information to provide you with information about special promotions or offers. We might also use your information to serve you ads about our products and offers. We might tell you about new features or services. These might be our own offers or products, or third-party offers or products we think you might find interesting.


We use information to respond to your requests or questions. For example, we may use your information to contact you in response to your feedback or other matters related to our relationship with you (such as about this Privacy Policy). We also use your information to provide you with certain information you request, including Q&A, tire registration, and to contact you in the event of a recall.


We use information in connection with your purchases. We use your information to process transactions and fulfill your orders. We also use Contact Information and Purchase and Preference Information in the event of a recall.


We use information to improve our products and services and to conduct research and analysis. For example, we may use your information to make our website, mobile apps, services, and products better. We might use your information to customize your experience with us, including providing location finder services through our apps.


We use information to administer our site and services and for internal operations. For example, we may use your information to administer our sites, such as troubleshooting, data analysis, and testing.


We use information for security purposes. We may use information as necessary to protect our company, our customers, and our business partners. We also may use information to protect our websites or our services, as well as to detect and investigate activities that may be illegal or prohibited (such as cyber attacks or fraudulent transactions).


We use information for hiring purposes. We use your information to review your job applications and contact you about employment opportunities.


We use information to verify requests made pursuant to this Privacy Policy. We will use certain pieces of personal information to verify your identity if you make requests pursuant to this Privacy Policy. The verification steps and the pieces of personal information that we request may vary depending on the sensitivity and nature of your request.


We use information as otherwise disclosed or permitted by law, or as we may notify you.


We collect personal information about you from various sources

We collect personal information directly from you. We collect information if you sign up for an account, contact us, sign up for our emails or interact with our mobile apps. We also collect information if you make a purchase or if you apply for a job. We also collect any personal information you provide if you post a comment, make a request, or complete a survey.


We collect personal information from your devices. We (and our third party vendors) use tracking tools like browser cookies and web beacons to automatically collect information about you. We collect this information when you interact with our websites, mobile apps, our ads, and our emails that we or our vendors send to you. We may also passively collect location information from your mobile device using WiFi technology that you enable through our mobile apps. We may collect this information about you over time and across devices. We may have third parties collect personal information on our behalf in this way, too.


We get personal information from vendors we hire to work on our behalf. Vendors that host or maintain our websites and send promotional emails for us may give us information. Our employment and recruiting vendors may also give us information. Our marketing agencies, advertising technology vendors, and analytics providers may also provide us with information.


We get information about you from other sources. Other parties may give us personal information about you. These other parties might also include business and marketing partners and social media platforms that give us information they have collected either directly or indirectly from you. We may also receive information from a job network or social network if you choose to import your information from those platforms when applying for a job with us. We also use features that let your friends give us your information.


We combine information. We may combine information that we have collected offline with information we collect online. Or we may combine information we get from another party with information we already have. We may also aggregate your information with other consumers’ information to understand preferences and trends over time.


We share certain personal information

We will share your information with our parent company and affiliates. For example, your information may be shared to Hankook Networks Co., Ltd. to facilitate work activities and provide services on behalf of us.


We share your information with vendors who perform services on our behalf. We may share information with vendors who send emails for us, help us manage and operate our sites or mobile apps, fulfill purchases, provide advertising or marketing services, provide analytics and search engine support, track advertising impressions, investigate and prevent data incidents, audit our business and financial statements, vet job applicants, provide legal advice, and place our advertisements on other platforms.


We may share your information with our business partners and marketing companies. We might share information with third parties who co-sponsor a promotion or sell or develop our products. We might also share information with our distributors and dealers.


We may share your information if we think we have to in order comply with the law or to protect ourselves, our customers and others. We may share information to respond to a court order or subpoena. We may also share information if a government agency or investigative body requests it. This includes sharing your information with the US government. We might share your information in order to enforce our agreements and to protect the rights of others. We might share your information when we are investigating potential fraud. This might include fraud we think has happened during a promotion. If you are the winner of a sweepstakes or contest, we may also share your certain Contact Information with anyone who requests a winner’s list, if required under applicable law.


We may share your information with a successor to all or part of our business. If part of our business is sold, we may include user information as part of that transaction, which may include some or all categories of your information. We may also share your information if there is a change to our corporate structure. We may also share your information with others as they conduct diligence of our corporate changes.


We may share information for other reasons we may describe to you from time to time as permitted by law.


You have certain choices about how we use your personal information

You can opt out of receiving our marketing emails. To stop receiving our promotional emails, you can visit your account settings on the site or follow the instructions in any promotional message you get from us or email us at Even if you opt out of getting marketing messages, we will still send you transactional messages. These include responses to your questions.


You can control certain cookies and tracking tools. We currently use the following types of cookies:

Strictly necessary cookies. These are cookies that are required for the operation of our web site. They include, for example, cookies that enable you to log into secure areas of our web site. This category of cookies cannot be disabled.

Analytical cookies. These cookies allow us to recognize and count the number of visitors and to see how visitors move around our web site when they are using it. This helps us to improve the way our web site works, for example, by ensuring that users are finding what they are looking for easily. Information collected by Google Analytics cookies will be transmitted to and stored by Google on servers in the United states of America in accordance with its privacy practices. To see and overview of privacy at Google and how this applies to Google Analytics, visit You may opt out of tracking by Google Analytics by visiting


You may disable cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to disable all cookies (including strictly necessary cookies) you may not be able to access all or parts of the site. Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals.

Disabling a cookie or category of cookie does not delete the cookie from your browser. You will need to do this separately within your browser. If you have disabled one or more analytical cookies, we may still use information collected from cookies prior to your disabled preference being set.


Your California Privacy Rights

If you reside in California, you can make the following requests with respect to your personal information:

  • Access – You can request that we disclose to you the categories of personal information collected about you, the categories of sources from which the personal information is collected, the categories of personal information sold or disclosed, the business or commercial purpose for collecting and selling the personal information, the categories of third parties with whom we share the personal information, and the specific pieces of personal information collected about you over the past 12 months.
  • Deletion – You can request that we delete your personal information that we maintain about you, subject to certain exceptions.
  • Do Not Sell My Info – You can request that we not sell your personal information. For purposes of this Privacy Policy, “sell” means the sale, rental, release, disclosure, dissemination, availability, transfer, or other oral, written, or electronic communication of your personal information to an outside party for monetary or other valuable consideration, subject to certain exceptions set forth in applicable California law.


You can make these requests by calling our toll-free number at (800) 426-5665 (Ext.9), emailing us at or by submitting the request online here. We will not discriminate against you because you made any of these requests.


We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. Note that for purposes of these requests pursuant to this Privacy Policy, personal information does not include information about job applicants, employees and other of our personnel or information about employees and other representatives of third-party entities we may interact with.


We will take reasonable steps to verify your identity prior to responding to your requests. The verification steps will vary depending on the sensitivity of the personal information and whether you have an account with us.

You may designate an authorized agent to make a request on your behalf. When submitting the request, please ensure the authorized agent is identified as an authorized agent.


California residents, please also note the following regarding how we collect and use your personal information as described in this Privacy Policy, including in the previous 12 months:

  • We may collect, use, and disclose for our business and commercial purposes as described above, the following categories of personal information as set forth in applicable California law: Identifiers; California customer records (such as contact information and payment information); commercial information; characteristics of protected classifications under California or federal law; professional or employment information; internet or other electronic network activity information; geolocation data; and inferences.
  • We collect these categories of personal information from the sources described above.
  • We may disclose each of the foregoing categories of personal information for the business and commercial purposes described in this Privacy Policy to the extent permitted by applicable law to the categories of third parties as described in this Privacy Policy.
  • We may sell the following categories of Personal Information: Identifiers; commercial information; Internet or other electronic network activity; geolocation data; and inferences.


Our site is not intended for children

We do not knowingly collect personally identifiable information from children under 18 without permission from a parent or guardian. If you are a parent or legal guardian and you think your child under 18 has given us information, you can contact us at


We may transfer your information outside of the country

If you choose to provide us with personal information, we may transfer that information to our affiliates and subsidiaries or to other third parties, across borders, and from your country or jurisdiction to other countries or jurisdictions around the world. If you are visiting from another region with laws governing data collection and use that may differ from the laws of the United States, please note that you are transferring your personal information to a region which does not have the same data protection laws as other countries.


We may link to third party sites or services we do not control

If you click on a link to a third party site, you will be taken to a website we do not control. This Privacy Policy does not apply to the privacy practices of that website, which may collect information from you. Read the privacy policy of other websites carefully. We are not responsible for these third party websites or their policies.



We will make reasonable efforts to use the latest security technologies designed to help ensure that the information we collect about our users is secure. However, the Internet is not 100% secure. We cannot promise that your use of our sites or services will be completely safe. Any transmission of your data to our site is at your own risk. We encourage you to use caution when using the Internet. We keep personal information as long as it is necessary or relevant for the practices described in this Privacy Policy, including, for example, for legal compliance, resolving disputes, enforcing our agreements, backup, archival, and other internal operations purposes. We also keep information as otherwise required by law.


Contact us

If you have any questions about this Privacy Policy, please email us at
You can also write to us or call at:

Hankook Tire America Corporation
Attn: Information Management
333 Commerce Street, Suite 600
Nashville, TN 37201
(800) 426-5665 (Ext.9)


We may update this Policy

From time to time we may change our privacy policies. We will notify you of any material changes to our Privacy Policy as required by law. We will post an updated copy on our website. Please check our site periodically for updates. Your continued use of our website or our services means that you consent to the collection, use and disclosure of your personal information as set out in the updated Privacy Policy.

California Privacy Rights Request Form
  • Consumer Personal Information
  • Do Not Sell My Personal Information
Submit this form to request access to the personal information we process about you or request
deletion of certain of your personal information.

We will use the information below to identify you in our system. After you submit the form, you will
receive a confirmation email that will contain verification procedures and other next steps. If you do not
see a confirmation email, check your spam folder.
* First and Last Name First Name   Last Name
* E-Mail Address @ ex)
* Mailing Address
Phone Number
* Type of Request
Submit this form to request that Hankook Tire America Corp. (“Hankook Tire”) not sell your personal
information to third parties. We will use the information below to identify you in our system.
* First and Last Name First Name   Last Name
* E-Mail Address @ ex)
* Mailing Address
Phone Number


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